Location, Location, Location!
The location of your event can either make or break your meeting or conference. Thankfully the staff at Grass Shack Events & Media have great knowledge of great locations. Having planned meetings for 10 years in the bay area and having attended conferences in places all over the US, we know the best of the best when it comes to location. Your probably wondering why the location of your event is that important? Well, this article “Why Is An Event Location So Important by @imbookin” lets you know why.
1. The Location is Your Event Canvas — Once you have nailed down your location, all the other pieces of your event will begin to fall into place. After finalizing the location, you can start planning what other partners and vendors you will need to engage. Does the location have tables you can use for registration and networking? Are their chairs? How many? Is there adequate lighting? Is there wifi? How strong is the wifi signal? Do you need table furnishings? Can you cover the walls? What time can you get there to setup? Is there parking nearby? The list just goes on and on.
2. The Location establishes the Tone for Your Event — The location helps establish the tone of your event for attendees before they get there and gives a ‘first impression’ of your event and what to expect. For example, If you are having an event at an upscale restaurant, attendees will know this is a formal event versus if you are having it at a fun activity venue where it will be more laid-back and relaxed. Understanding the goals of your event will help you determine what tone you want to set before the attendees get there and take you one step further to contributing to your overall events success.
3. The Location will Motivate Attendance – One of the most important factors for considering your event location is whether it will help contribute to motivate guests to attend the event. Is it easy for them to access? Have they ever been there before? Is it well-known? Will the be excited about the location? Make your event as successful as possible by doing everything you can to make guests WANT to come to the event and you will be sure to fill up your event to the max.
4. The Location sets the Stage for Memories – An event’s success is only as good (in my opinion) as the memories it provides attendees. If I go to a conference and can’t truly remember what it was or what I learned… then it wasn’t a success in the long run. You want to make sure your event has a lasting impression and choosing a venue that will help contribute to this is key.
Book an event with Grass Shack Events & Media today!