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Guest Post from Liz King Events

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Guest Post from Liz King Events:
We are excited to introduce Liz King, from Liz King Events, to our Grass Shack Events & Media blog! To start off 2013 the right way we asked Liz a few questions about the events industry and what she is looking forward to in this upcoming year! Enjoy!
1. What new trends in the Events Industry do you see coming up in 2013 that excites you?

One of the trends that I see coming in 2013 is the consolidation of products to serve event planners in the planning process. Right now, planners are subjected to using a different app or software for virtually every aspect of the planning process, but that is going to change in 2013. Products will be developed that give us a better way to manage the planning from A to Z from one platform. This is really exciting!

2. What was your favorite Tradeshow (or conference) you attended this past year and why?

The best conference that I attended this year was SHE Summit Week (which was not related to the fact that I planned it!). HA! SHE Summit Week is 45+ events for women in one week focusing on all the aspects of a woman’s life – health, entrepreneurship, beauty and more. It was a great way to meet powerful women in NYC.

3. Are there any Tradeshows you’ve wanted to attend, but haven’t gotten the chance to?

I would LOVE to attend CES (the Consumer Electronic Show). That is an event where I would totally geek out and love to explore each and every aisle. I’m sure I will make it there someday!

4. Can you tell us a time an issue arose at one of your events and what steps you took to fix it?

For our recent PlannerTech event (www.plannertech.com), Hurricane Sandy had just ripped through the area and we were about to get a snowstorm on the night of the event. We had to make some big decisions on whether or not we could even host the event any more so we polled the participating companies and attendees that we knew would attend. We tried to assess how they were affected and whether they would be able to attend. Once we figured out that it seemed feasible for us to host the event, we had to make sure to communicate with everyone involved. In the end, the snowstorm was worse than predicted. It did effect overall turnout, but it was a great event none-the-less.

5. Do you have any events/webinars/seminars you are putting on in the future that you’d like our followers to know about?
That’s a great question. In fact, we are launching a few new projects in 2013 that we’d like you to know about. Most importantly, our POWER BRANDING series. This will be a biweekly online, interactive class on branding for events businesses, professionals and more! You can learn more at: www.lizkingevents.com/events

Liz King

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Liz started her first company in 2010 in the midst of the down economy. By sharing content on Twitter, Facebook, and her blog, she gained expertise in the event planning industry and has become a leader and influencer. Awarded 40 Under 40 Up-and-Coming Event Planners in 2011 and #Eventprofs Most Thought Provoking Blog and People’s Choice Award created a platform for Liz to build her business and strong brand even further.

Working with clients on events like Green Drinks NYC and S.H.E. Summit Week, Liz helps entrepreneurs integrate technology to better engage their attendees. In addition, she also hosts her own events. As the founder of The Planner Collective and Co-Founder of PlannerTech and Event Alley Show, Liz is dedicated to educating her fellow event professionals as well on how technology can enhance events.

We want to give a HUGE thank you to Liz King for being a Guest Blogger on Grass Shack Events & Media! If you would like to be a Guest Blogger, please contact me (Christie Morrison) at christie@grassshackroad.com.


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